Reviewsarus/Blog|Information You Can Trust

Lately some of my Google searches are giving such strange and stupid results that I’m becoming surprised and disappointed.

Things like getting as first page, top rank result a four-year-old never updated blog page which contains a phrase mentioning the specific keyword searched for…and no useful information at all! Or a single-word forum post…

SEO experts and internet marketing teachers recommend that you build content websites in order to get top ranking positions and free targeted traffic from Search Engines, i.e., from Google. Hundreds of reports, ebooks, books, videos, courses, coaching programs have been created around this subject. They’ve even coined the phrase “ content is king”.

I always thought “content” meant useful, quality information made accessible through the Internet in well written, intelligible language.

It seems Google doesn’t have the same concept. It seems the more they perfect their robots, spiders and algorithms the less precise and trustable become their search results.

Unfortunetaly I haven’t documented all my past bad experiences with Google searches (but I will from now on…), so let’s have a look at the latest one.

You must have heard of Commission Blueprint, an Internet Marketing product launched by Steven Clayton and Tim Godfrey on the 27th August. Well, on the morning of that same day, I searched Google for “commission blueprint”. Here are the top three pages presented at the time:

Number One : http://www.commissionblueprintx.com/

Number Two: http://www.commissionblueprint.com (this is the product’s website. If you are wondering why it’s number two, so am I…)

Number Three: http://www.euserreviews.com/

A fresh search on the following day showed that number three above had fallen to the fourth position and http://www.squidoo.com/commission-blueprint-system assumed the third position. It also showed that number one had been edited to include an image and a list of bonus products offered to those who buy through the affiliate link.

Now let me get down to what really matters. I think two important concepts are at stake here.

The first: Google rewards content, according to the experts. Content is king, preach the experts. Not really, as you will see below.

The second: when you do a search online you are looking for useful information about the topic you typed in the search box. And it would be more than logical to assume that the highest the position  on the search engine results the more qualified would be the information. That’s not true at Google, as you will see below.

If you go and read the webpage Google gave the highest position – commissionblueprintx – you will be surprised and disappointed. The author has taken the various affiliate email templates, ran them through some article spinner software and published them. Here is some “content” extracted from the page:

“The Best Thing?

You do not need experience with you all because they throughout the process, and the screen and enter all the necessary tools to actually that this will happen.”

Or this:

“The strange thing?
—————-
It’s odd that they openly distribute these things. When it comes to me, I have kept my mouth closed GOOD.” Is this English?

Even the top topic that’s been added later contains this piece:

”I thought I’ve seen it all when it comes to affiliate marketing but Commission Blueprint simply blew me away!” Anyone who’s ever used an article re-writer knows this is a standard fill-in-the-blanks phrase.

As regards content, the whole page is a piece of garbage. And this piece of garbage was rewarded by Google with the top ranking!

Now take a look at the squidoo lens – http://www.squidoo.com/commission-blueprint-system – that outranked euserreviews and compare both. Euserreviews is a well written, high-quality, information-packed product review while the squidoo lens is a bunch of keywords put together with very little information around it. As regards content, not far from number one’s garbage.

Sincerely, if this is the best Google can do, should we trust their search results?

Should you follow the advice to build real content? Is it really necessary? Does it really work?

The obvious answer is no. Why spend time building content if you can get top ranking at Google with any crap as long as you place the right number of keywords within the crap and have the keywords in the domain name?

Your “content” doesn’t even have to make any sense in plain English (or in any other language), all you need is to follow a formula that spreads keywords along the text and you are done.

And this is the search engine that supposedly penalizes duplicate content. I’d rather have duplicate content than the rubbish Google is promoting to first page ranking.